colour and association

Colour and association 

02/02/2025

Recently I've been designing and putting together some zines and publications, my design choices led me to think deeper about colour and association. The zine and publication were both for different projects, I straight away chose the same deep red. I am liking the colour red at the moment, on a surface level there's no particular other reason behind the colour choice. I thought back to my previous publication project, for this I kept choosing a baby pink, again this colour didn't have any meaning to the project other than personal taste, baby pink was the colour I really liked at the time. 

When thinking about it more I feel these colours represent myself at the time, for both of these projects I have given at lot of the control over to my audience, its their images or their stories. I often talk about my need to feel ownership over my work, finding the correct balance. I think using these colours puts a piece of myself into the work, even if i'm the only one that knows.

When looking at these projects in comparison, I find it interesting to look at how it effects colour and my association. I think to many this red could be a colour of Danger, passion, blood, however to me, its calmness, its growth, serenity. The baby pink colour is often associated with love, sweetness, femininity, yet to me it feels like anger, violence, rebellion. I think perhaps because I put importance on these colours at different times, they represent myself in different places and when I see the colour I also see versions of myself.